Show every machine you make, without shipping one.
Your buyer walks around a full-size machine on a screen or in a headset. You ship a case, not a crane.
Walk the showroom
Approach a machine and its light comes up — click to step up, drag to look, WASD to movePrice it against your own business
Nothing leaves this page until you send itWhere this earns its money
A machinery buyer will not sign for something they have not stood next to. That is why you ship a machine to a fair — not to sell it on the stand, but to let four or five serious people walk around it.
A virtual showroom does that job without the crane. It also does it on a Tuesday in February, in a dealer's office in Chile, for a machine you have not built yet.
What you send us
What you get back
What it costs to ship one large machine to one fair. RUD showed its full range from a headset case instead.
See the showroom story →Most first showrooms land in the low tens of thousands of euros — one machine costs less than one freight bill. Tell us the machine and we will send a fixed price, in writing, in a few days.
What it costs you today — and what it costs once.
Each of the four services carries a cost you can already measure. Pick one, set two numbers, and compare what you spend every year against a one-time build.
What building one actually involves
Four to eight weeks from the day your files land, depending on how many machines and what state the CAD is in.
You send CAD, we send back a budget
Your engineers already have STEP, IGES, Parasolid or native SolidWorks files. We take them as they are — no cleanup on your side. Within a few days you get a fixed price and a machine-by-machine schedule, because the cost is driven by part count and assembly depth, not by guesswork.
The heavy part is reduction, not modelling
A production assembly routinely arrives at two to four million triangles. A headset holds 72 frames a second at roughly 350,000. So most of the work is decimation, retopology and baking detail into normal maps — keeping the silhouette and the surfaces a buyer judges, discarding the internal fasteners nobody will ever see.
Materials are matched, not guessed
We match your paint against a real sample or a RAL code, because a buyer who knows your machines will notice if the yellow is wrong. Powder-coat, galvanised, machined steel and cast surfaces each get their own treatment rather than a single generic metal.
One build, four places it runs
The same asset ships to a headset, a laptop, a touchscreen on your stand and a tablet a salesperson carries. You get the source files at handover — the models are yours, not licensed back to you, and you can take them to another studio.
Where this is the wrong answer
If you sell a machine a buyer can see in a photograph and understand — a hand tool, a bench-top unit, something they can lift — a virtual showroom is an expensive way to do what a good photographer does for a fraction of the money.
It earns its cost when the machine is too large to move cheaply, when scale is the thing being sold, or when your buyers are on another continent.
What shipping a machine to a fair actually costs, what a virtual build replaces, and where the physical machine still wins.
Questions we get asked
How long does a virtual showroom take to build?
Four to eight weeks for a first machine, from the day usable CAD arrives. Additional machines in the same range run faster — typically two to three weeks each — because the materials, lighting and interaction are already built and only the geometry changes.
What CAD formats do you need?
STEP and IGES are the safest and most common. We also work from native SolidWorks, Inventor, CATIA, NX and Parasolid. What matters more than the format is that the assembly is still an assembly: a single fused solid loses the part boundaries we need to open a machine up or move a component.
Does the customer need a VR headset?
No. Most of what we build runs in an ordinary web browser on a laptop, a tablet or a phone, with no download. A headset gives you full 1:1 scale, which is worth having at a trade fair, but it is an option rather than a requirement.
How much does it cost to ship a machine to a trade fair?
For a large industrial machine, budget €10,000 to €25,000 per machine per fair once crating, freight, rigging, insurance and stand handling are counted, and more for anything over twelve tonnes. That figure is why a virtual showroom usually pays for itself within one or two show cycles.
Can we use our own branding?
Yes. Your paint, your logo, your decals and your machine designations, applied to the model exactly as they appear on the real thing. Nothing carries our branding.
Do we own the files afterwards?
Yes. The optimised models are delivered to you at handover with no ongoing licence. You can host them yourself, hand them to a dealer, or take them to a different studio later.