Open the machine up, right there on the table.
The part your customer is really paying for is inside the housing. This shows it to them in ten seconds.
Turn it over
Drag the machine to look around itPrice it against your own business
Nothing leaves this page until you send itWhere this earns its money
From outside, every machine in your class looks much the same. The bearing you specified, the casting you pay more for, the tolerance you hold — none of it is visible, so none of it is in the room when the buyer compares your price against the cheap one.
A cutaway puts it in the room. The machine comes apart on command, the parts that justify your price are named, and the sales engineer stops drawing on a napkin.
How it actually goes
Three moments from the same scene aboveWhat you send us
What you get back
Sales engineers stop drawing on napkins. The customer sees the bearing, the casting, the tolerance — the reasons you cost more.
See a machine come apart →Before you commit
The things worth knowing that a sales page usually leaves out.
We need the assembly, not the finished solid
A STEP file exported as one merged body cannot come apart, because the parts are no longer separate. Send the assembly with its tree intact and this is straightforward; send a merged export and the first job is rebuilding what the export threw away.
It shows what you specify, which cuts both ways
A cutaway is a strong argument when the engineering inside is genuinely better. If your advantage is price or delivery rather than components, this is the wrong tool and we will say so before you spend anything.
Your competitors can watch it too
Anything published is public. We routinely leave out tolerances, supplier marks and geometry that matters commercially — the callouts name the bearing, not the drawing. Decide what is a selling point and what is a trade secret before we start.
One machine, then the pattern repeats cheaply
The first cutaway carries the cost of establishing how your machines come apart and how they are labelled. The second and third reuse that, so a range is not five times the price of one.
Tell us the machine and we will send a fixed price, in writing, in a few days — priced against your real figures rather than the working assumptions above.
How a machine gets opened up
A cutaway is the smallest project we take on, and usually the fastest to earn its money back.
The assembly has to still be an assembly
This is the one requirement that matters. If the CAD arrives as a single fused solid there are no part boundaries to separate, and the machine cannot come apart. Native assemblies or a well-structured STEP file give us the hierarchy we need.
Sequence is a decision, not a default
A machine can be exploded in any order, and most orders teach nothing. We work out the sequence with your engineers — guarding, then drive, then the component you actually want seen — so the reveal builds an argument rather than scattering parts.
The named parts are the sales argument
Callouts go on the components that justify your price: the bearing brand, the casting method, the tolerance you hold. A buyer comparing you against a cheaper machine cannot see any of that on a stand, which is precisely why the cheaper machine keeps winning on price.
It runs on a dealer’s laptop
A cutaway is light enough to run in a browser with no installation, which means your dealers and agents can use it. That matters more than the headset version for most manufacturers, because dealers are where the explanation usually fails.
Where this is the wrong answer
If your machine’s advantage is genuinely visible from outside — footprint, reach, a clever mechanism you can point at — you do not need to open it up.
It pays when the reason you cost more is inside the housing, and when a buyer has no way to see it without taking your word.
Questions we get asked
What is an exploded-view or cutaway model?
It is a 3D model of your machine that separates into its component parts on command, so a buyer can see the internal engineering they would otherwise have to take on trust. Unlike a cross-section drawing, it can be turned, zoomed and reassembled by the person looking at it.
How long does a cutaway take to build?
Typically three to five weeks for one machine. It is the smallest of our projects because the machine does not need to be walked around, lit for a showroom or made interactive beyond opening and closing.
Can it show a machine in motion as well?
Yes. Gears meshing, coolant circulating, air paths and combustion cycles can all be animated inside the open machine, which is often what makes an internal component understandable rather than just visible.
Will this expose our intellectual property?
You choose what opens. Most manufacturers show the components that justify their price and leave proprietary geometry closed or simplified. We can also build a dealer version with less detail than the internal one.
Does it work on a phone?
Yes, in a browser with no installation. Detail is reduced on a phone to hold a usable frame rate, but the sequence and the callouts are the same.
What does a support call cost us today?
Manufacturers typically put an explanation call — an engineer walking a customer or dealer through how something works — at €200 to €500 once follow-up is counted. A cutaway that prevents most of those on a few hundred units a year pays for itself quickly.